Membership Report 2000/2001
The season has been one of lost opportunities as far as the
membership office is concerned. Last summer we had a membership
'summit', which I saw as an opportunity to put in place procedures to
improve both the recruitment and retention of members. Sadly most of the
ideas were dismissed as being too expensive.
However, the feeling amongst the officers is that those barriers have
now been removed, and another summit, based on the original document,
will again be held in the coming weeks. We did eventually get a pilot
direct debit renewal scheme of the ground, but to date I think only one
person has take us up on this. This is an area we need to publish more
widely in the coming season. Anyone with any ideas on the subject is
willing to attend, or send suggestions to me to discuss.
Items to be discussed include:
One annual renewal date
On line joining
Allowing people to pay for a number of years up-front
The idea is to basically reduce the administration burden on the
membership team, whilst improving the response time between joining, and
receiving membership information.
It has not all been bad news. The number of current members has held.
The Kenyon meeting was a big success, and open evenings will always be a
good recruitment event. From a personal point of view, letting people
know I would be in a pub near the ground before a game was also good on
the recruitment front, and it is good to see fairly new members I
recruited through this method, wanting to join the committee.
Lastly I would like to thank those who have helped out the membership
office over the past year, and I would personally like to thank Rob
Wilson for his efforts over the years. Unfortunately Rob had to give up
printing out our address labels do to a change of jobs.